Role: Executive Producer
When Pacific Lutheran University’s Dean of Inclusive Excellence, Dr. Jen Smith, asked MediaLab to produce a video that would help students learn the process for sanitizing their work stations for in-person classes, we knew the video needed to be light-hearted and catchy to capture the students’ attention.
The team worked hard under my direction to rework the lyrics to the Backstreet Boys’ “That Way” and partner with members of PLU’s all-male a cappella group, PLUtonic, to create this parody music video — complete with the cheesy transitions emblematic of 90s music videos.
Evidenced by the fact that we overheard students singing our version of the song on campus, this video, which was displayed on monitors throughout the University, was a big hit.
As Director of MediaLab, my role in this project was to sit in on team meetings, help set a starting vision for the project, offer suggestions when needed, proof and approve the script, storyboard, and video drafts before they were released to the client.