Role: Creative Director
When the Tacoma Area Literacy Council asked MediaLab to redesign their website, we knew that the inaccessible, text-heavy format of the old site needed to go. As a non-profit that provides one-on-one tutoring to adults learning to read and speak English, we understood that TALC’s patrons needed to be able to navigate the website using as few language-based cues as possible. Under my guidance as Director of MediaLab, the team created a beautiful, simple, and accessible image-based layout.
As MediaLab Director, I sat in on team meetings, offered guidance when necessary, provided technical assistance to the team, approved the overarching vision for the site, helped translate the client’s wishes into actionable website features, and proofed every draft before it was released to the client.